Privacy & Consent Statement

1. What Information We Collect & Why

To provide you with personalized hairstyling suggestions, GEMMA-IO processes the following data:

• Visual Data (Photos/Video): When you upload a photo or use your camera, we analyze facial features (like face shape, hairline, and current hair length/color) solely to apply virtual hairstyles. We do not use this data to identify you.
• Biometric Data (Derived): The app creates a temporary, anonymous geometric map of your facial features to align hairstyles accurately. This is not stored as a recognizable image or a "fingerprint" after processing.
• Style Preferences: Your saved hairstyles, color choices, product likes, and ratings.
• Technical & Usage Data: Device type, app version, session length, and anonymized interaction data to improve app performance.

2. Your Explicit Consent: The "Face Scan"

Before you begin, we ask for your explicit permission.

By proceeding, you consent to:

• The temporary processing of your image and derived facial geometry for virtual try-on.
• The use of this data to generate and display AI-powered hairstyle simulations.

You can withdraw consent at any time by closing the try-on session or deleting your uploaded images within the app.

3. How We Use Your Information

• Core Function: To provide real-time, augmented reality (AR) hairstyle previews.
• Improvement: To improve hairstyle recommendations and rendering quality using anonymized and aggregated usage patterns. No recognizable facial images are used for model training.
• Personalization: To remember your favorite looks and recommend new ones.
• App Functionality: To ensure the app runs smoothly and fix technical issues.

We DO NOT and WILL NOT:

• Sell your personal or image data to third parties.
• Use your data for identity verification, surveillance, or tracking outside the app.
• Share your recognizable images with advertisers or other users without your explicit, separate consent.

4. Data Storage & Security

• Image Retention: Facial images may be stored securely to allow users to access previous try-ons. Images are retained only for as long as the user chooses and can be deleted at any time within the app or upon request.
• Anonymized Data: Non-identifiable, aggregated data (e.g., "30% of users with oval faces chose bob cuts") may be retained for research and improvement.
• Security: We use industry-standard encryption and security measures to protect data in transit and at rest.

5. Data Sharing & Third Parties

We only share data under these strict conditions:

• Service Providers: With trusted partners (e.g., cloud hosting, analytics) who help us operate the app under strict confidentiality agreements. They are prohibited from using your data for their own purposes.
• Legal Obligation: If required by law to comply with a valid legal request.

6. Your Rights & Choices

You have the right to:

• Access & Delete: Request access to or deletion of any personal data we hold.
• Opt-Out: Disable data collection for analytics in your device or app settings.
• Correct: Update your style preferences and profile information.
• Withdraw Consent: Stop any processing based on consent at any time.
• Portability: Request a copy of your data in a structured format.

To exercise these rights, contact us at: privacy@blueskytechnologiescom.com

7. Children's Privacy

GEMMA-IO is not intended for children under 13 (or 16 in some regions). We do not knowingly collect data from children. If you believe a child has provided data, please contact us immediately for its deletion.

8. Changes to This Statement

We may update this statement. Continued use of GEMMA-IO after changes constitutes acceptance of the new terms. We will notify you of significant changes within the app or via email.